You won’t be seeing any signature Papa John’s NFL-themed pizza commercials on Sunday next season, and Pizza Hut is now the new official pizza of the league.
One day after Papa John’s separated from NFL, league announced Pizza Hut is in as the new official pizza of the NFL.
— Adam Schefter (@AdamSchefter) February 28, 2018
According to Terry Lefton of Sports Business Daily, the league’s deal for a new official pizza sponsor is done, with Pizza Hut striking a deal for more years (four) and more money (unspecified) than the Papa John’s deal.
This one was #asexpected, in part because of the short list of national pizza chains that might step into such a void.
But it also gives the NFL something they like more than pizza — more exposure. Pizza Hut has more than twice as many locations as Papa John’s, with more than 7,500 locations.
The new deal will begin on April 1, and Pizza Hut will begin its marketing campaign around the NFL Draft, which takes place April 26-28.