Tidying expert Marie Kondo knows what you should have in your home. And now she’s selling it to you.
After touching hearts and households through her Netflix series, Tidying Up With Marie Kondo, and book, the decluttering guru is bringing her wisdom to consumers through a new store, KonMari.
It’s a twist on her trademarked KonMari Method, which encourages people to keep only the things that “spark joy” in them: while historically Kondo told others to save items that made them happy, in the new store, she recommends (i.e. sells) products that make her happy, presumably in the hope that they make you happy as well.
Going from directing others to get rid to their stuff to selling it to them can become a sticky situation, but she makes it clear that she doesn’t encourage anyone replacing things that already bring them joy, she told The Wall Street Journal.
The products range in price from an $8 ceramic chopstick rest to a $275 kitchen tool holder from renowned brassware manufacturer, Futagami. While she may not personally use every item she sells, she says they all pass her “joy test,” which means that they align with basic KonMari principles.
Her picks are neutral and minimalist, and it’s easy to imagine them inspiring joy in others—or, at least, a sense of calm: a tuning fork and crystal ($75), which Kondo is apparently never without, is just one of the wellness-forward items up for grabs.
As of now, KonMari offers goods in seven departments that cover all aspects of life: Decor & Living; Tidying & Organization; Tabletop & Entertaining; Cooking & Kitchen; Bath Essentials; Aromatherapy; and Books.
Some standout selections include the nearly-sold-out leather room shoes by Morihata ($206). Hand made in Tokyo, they’re crafted in a blush suede that is both washable and padded for clean comfort, and a flower bouquet tote ($42) made of denim from a zero-waste company in San Francisco.
A countertop compost bin made by Alabama Sawyer ($175) would add a rustic-sleek element to any kitchen, while a pair of metal straws in a beechwood case ($14) is perfect for any life on the go.
Of course, the site is not without its fair share of organizational and cleaning tools: from trays and clear storage containers to a goat-hair computer brush from HAY ($35) and a leather charging station by Courant ($175), she’s got everything you—and your things—may need.
Which is to say…they’re just the things you need.