Have you ever desired the perks of a relaxing vacation without the hassle of booking an overnight stay at a resort or hotel?
ResortPass was created as a way to offer locals and travelers daytime access to hotels and resorts for use of the pool, spa, fitness center, and additional amenities, without the commitment — and price tag — of an overnight stay.
It all started in 2016 when ResortPass founder Amanda Szabo had a desire to utilize the pools at the hotels close to her San Diego home during the weekdays. She started sneaking in hotels to enjoy the pool while she did her work. After a few visits she realized that most of the hotels had very little guests at the pool mid-week and it was then that she identified an untapped opportunity in the hospitality industry and the unmet demand for consumers. ResortPass was born as a small-scale startup in the local community.
Fast forward almost four years and the platform is currently available for over 200 hotels across 70 different cities throughout the country – and continuing to rapidly expand. ResortPass provides hotels a revenue stream during their traditionally slow periods mid-week while providing the ultimate “daycation” for guests. For travelers opting to stay in Airbnb’s during their trip, ResortPass offers them the best of both worlds.
Prices for the service start around $25 for access to pools, hot tubs, fitness centers and more. Top tier day passes range up to $150 or more for private cabanas, which often include food and drink services. Each carefully curated hotel partner offers unique packages created by hotels and resorts themselves.
Some of the hotel partners include Sunset Tower Hotel, Los Angeles, SIXTY LES, New York City, Pelican Grand Beach Resort, Fort Lauderdale and Alohilani Waikiki Beach, Honolulu.
Szabo recently spoke about ResortPass.
What feedback do you receive from the resorts?
Hotels are thrilled to be able to offer an experience to local residents in their area while also benefiting from a new revenue channel. The key thing about our program is that we give hotels full control over managing these day guests. They can adjust pricing, set inventory and manage their calendar so they only drive day guests during slower times. The hotel never gets crowded because they can limit the amount of spots to offer and block out any days when they are at capacity.
What do the guests say about their experience?
For users, we provide a seamless online booking experience and people are thrilled that they are now able to have a vacation experience right in their area without having to book a room. A “daycation” at a hotel is more convenient than the high costs and time of spending a whole weekend or night away. People can enjoy an afternoon with friends and family and pay for only that. With the surge of vacation rentals, this is also a great option for travelers who are staying at a place without the amenities of a nice hotel. People who choose to stay at an Airbnb because of budget or to have larger space can now also get the benefits of hotel amenities and services.
Describe a typical ResortPass experience?
The ResortPass experience is everything from taking the kids to a resort for a day of fun on waterslides and pool activities, to a relaxing spa day with your girlfriends, to drinks and sunshine in a cabana at a city’s hottest rooftop pool. Taking a daycation is a relaxing and fun new leisure activity everyone can enjoy.
How do the hotels best utilize ResortPass?
With currently over 250 hotel partners and growing, ResortPass is the leader in driving ancillary revenue within the hospitality industry. We are shifting the way hotels think about their property and what it means to be a guest. Our day guests are just like overnight guests, they just book a different set of amenities. Instead of wanting a bed, TV, and shower, day guests want to book the pool, spa, or cabana. Hotels are seeing the benefits of our program and it’s catching on like wildfire.
How do guests hear about your service?
People aren’t just telling their friends about ResortPass, they are going with their friends. We are building a marketplace of experiences and as more people book and use us, and share on social media, the more it spreads. There is a vitality to our service because people have wanted something like this to exist for a long time and they are so excited it finally does.
Which countries are you currently in?
At the moment, we are focusing on expanding in the U.S but we will be expanding internationally soon.
What are your long range goals for ResortPass?
Americans work too hard and often don’t take their vacation days. We are creating a new experience and allowing people to enjoy “mini” vacations throughout the year at a fraction of the cost and time commitment. Spending quality time with friends and family as well as taking that self-care time for yourself to relax and recharge is what ResortPass is all about. We are excited to bring “daycations” worldwide.