7 Latinx Makeup Brands Taking Over the Beauty World -

7 Latinx Makeup Brands Taking Over the Beauty World

Latinx makeup and beauty brands are taking over and we are here for it!

From the world’s fascination with the J.Lo glow and Cardi B’s snatched glam, Latinx stars have always been a driving force behind some of our favorite beauty trends. And with the beauty industry booming, it’s no surprise Latinx entrepreneurs have jumped into the beauty game. With brands like Kat Von D Beauty and beautyblender, both led by Latina women, some of these Latinx-created products have arguably revolutionized the makeup industry.

In honor of Hispanic Heritage Month, discover the best Latinx makeup lines, and ET Style’s favorite hero products, to add to your radar and makeup bag. 

Kat Von D Beauty 

Rob Kim - Getty Images for Kat Von D Beauty
Rob Kim/Getty Images for Kat Von D Beauty

Before there was Kylie Cosmetics, there was (and still is), Kat Von D Beauty. The self-titled makeup empire built by famous tattoo artist Kat Von D, was one of the first highly publicized vegan and cruelty-free makeup brands with a bold aesthetic.

Gabriel Olsen FilmMagic - KAT VON D GETTY
Gabriel Olsen/FilmMagic

Kat’s everlasting liquid lipstick, Lolita, was a staple in makeup kits from its conception in 2015 to present day. We also have Kat’s brand to thank for the ever-popular contour kits. And her Tattoo Liner is an award-winning bestseller for a reason — the high-pigment formula features all-day-long wear that’s waterproof and smudge-resistant, so you can trust it to stay put in the worst of weather.

Kat Von D Tattoo Liner
Sephora

Shop: Kat Von D Tattoo Liner, $20 at Sephora


Melt Cosmetics 

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We’re here for that moody matte vibe! 😍 We’re going to use Enigma & do a fierce wing 😸 then swipe Mum Lipstick all over our lips 👄 The possibilities are endless with this combo of our Dark Matter Stack, Mum Lipstick & Sundown Blushlight! 🌞 #meltcosmetics #meltdarkmatterstack #meltdarkmatter #meltenigma #meltmum #meltsundown #crueltyfree

A post shared by Melt Cosmetics (@meltcosmetics) on Aug 16, 2019 at 10:10am PDT

Melt was co-founded in 2012 by celebrity makeup artist Lora Arellano after identifying “highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world.” As a lover of bold makeup, especially a bold lip, Lora and the brand set out to fill that void.

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🦇Wingz Using alchemy liquid liner Xenon eyeshadow (radioactive palette) Superheat liquid lip Lynx blush All @meltcosmetics Wanna see it closer? #meltcosmetics #meltalchemy

A post shared by Lora Arellano (@lora_arellano) on Oct 2, 2019 at 5:41pm PDT

Although Melt started out as a lipstick line, the indie brand has expanded and become widely known for not only their bold lipsticks but also for their innovative eyeshadow stacks and highlighters. Not to mention they have fun eyeshadow palettes such as the 4/20-inspired Smoke Sessions and the bold Radioactive Pressed Pigment palette! Fun Fact: RiRi’s show-stopping and colorful 2017 Met Gala glam was created by Lora!

Melt Cosmetics Gun Metal Eyeshadow Palette Stack
Sephora

Shop: Melt Cosmetics Gun Metal Eyeshadow Palette Stack, $48 at Sephora


beautyblender

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Sooooo, we just heard you can get ALL this for payments of $16.33 over 3 months exclusively on @hsn .com. No-brainer amirite guys? You can also catch @watcherica & this kit tonight on Beauty Report with @amymorrisonhsn at 9pm EST. 😘

A post shared by beautyblender (@beautyblender) on Aug 7, 2019 at 12:01pm PDT

When you hear the name beautyblender, you think of that little hot pink sponge that changed the makeup game. Airbrushed finish? You have Rea Ann Silva, the founder of that little egg, to thank for the sponge that revolutionized the beauty industry.

ET spoke with Rea earlier this month, where she revealed, “The inspiration really came from necessity! I was working on the makeup set for the show Girlfriends and it was shot in HD, so I needed something that made the actors and actresses look flawless on camera.” 

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#sephoria 2019 ✅ Always such fun!

A post shared by Rea Ann Silva (@reaannsilva) on Sep 8, 2019 at 4:19pm PDT

She also dished on why she chose that iconic hot pink shade.

“The factory told me to NOT pay attention to colors when I was looking at prototypes, but when I opened the package and saw that bright pink sponge it just made me so happy, I knew that was the one,” she explained.

beautyblender The Original Beautyblender
Ulta

Shop: beautyblender The Original Beautyblender, $20 at Ulta


Artist Couture

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Our current top 3 #DiamondGlowPowders🤩 ‘Illuminati’ ‘Coco Bling’ ‘Lickable’ Grab yours @sephora .com and in-stores ✨ #ArtistCouture #Sephora

A post shared by The Glow Authority (@artistcouture) on May 28, 2019 at 4:58pm PDT

Angel Merino was one of the first Latino men in makeup to gain a huge following online. When he launched his line, Artist Couture, almost five years ago, he launched his signature Diamond Glow Powders that shook makeup lovers to their core with a blinding highlight you can see from outer space!

Angel has taken that success and expanded the line with pressed highlighters, lip glosses and his very first eyeshadow palette called Midnight Maven. 

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You coulda had a bad bitch non-committal, help you with your career just a little! 💯 ___________ Glam: @eexla Hair: @dustinnbakerr ____________ Eyes | @artistcouture #MidnightMaven palette with ‘Coco Bling’ #DiamondGlowPowder on my eyelids topped off with ‘Icy Girl’ #DiamondLightsFinisher Eyeliner | @marcjacobsbeauty ‘Blaquer’ Highliner Bronzer | @maccosmetics ‘Medium Tan’ Mineralized Skinfinish Glow | #ArtistCouture ‘Summer Haze’ Diamond Glow Powder

A post shared by Angel Merino (@mac_daddyy) on Oct 2, 2019 at 6:28pm PDT

We recently caught up with the beauty mogul, where he dished on creating his line, admitting he had “no clue” what he was doing when he started out.

“All I knew was that I wanted to put my heart and soul into products,” Angel explained to ET. 

With the support of his mom, aka his biggest fan and “cheerleader,” Angel has been able to “break down the walls” of stigma surrounding men in makeup.

Artist Couture Diamond Glow Powder
Sephora

Shop: Artist Couture Diamond Glow Powder, $27


Dose of Colors Desi x Katy Collaboration 

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Magically delicious 🤤 @doseofcolors #doseofdesixkaty collection drops at @ultabeauty in stores and online 2mrrw 🙌🏽 who is gonna be hitting up ulta 2mrrw?

A post shared by D E S I • P E R K I N S (@desiperkins) on Sep 29, 2018 at 4:40pm PDT

Desi Perkins, who is of Spanish and Mexican descent, and her bestie, Katy DeGroot, may be the YouTube beauty community’s favorite duo. The pair has launched two successful collaborations with Dose of Colors and Desi x Katy’s second launch was a true fan-favorite. Although Desi recently revealed to ET that the powerful trio has no future plans for a third launch, fans can still shop their collection online and at Ulta Beauty. 

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I need to take my selfies in front of a better backdrop cuz this ain’t it 😂

A post shared by D E S I • P E R K I N S (@desiperkins) on Oct 9, 2019 at 9:32pm PDT

Perkins also told ET that due in part of the success from the Dose of Colors collaborations as well as other endeavors she was able to help her mother retire.

“It’s one of my proudest moments for me and I think it’s great to see someone else that came from not a lot and is living their dreams,” Desi shared. “My mom immigrated here at a young age and she worked her a** off my whole life to make sure we had what we needed. She’s been working so, so much for as long as I can remember, non-stop, I don’t know how she did it.”

Dose of Colors Desi x Katy Eyeshadow Palette in Friendcation
Ulta

Shop: Dose of Colors Desi x Katy Eyeshadow Palette in Friendcation, $55 at Ulta


Lunar Beauty

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Floral dreams 🍓 omg @anaaelizzabeth these swatches are to die for!!!! We love what you did with Strawberry Dream!!! What do you guys think?? #lunarbeauty 🌙

A post shared by Lunar Beauty (@lunarbeauty) on Sep 16, 2019 at 10:20am PDT

Manny MUA’s brand, Lunar Beauty, is out of this world. The 28-year-old entrepreneur, who grew up in a strict Latino household and got his start in makeup working at MAC and Sephora, took off in the beauty world after starting a tutorial-based YouTube channel in 2014 and made it on Forbes30 Under 30 listin 2018.

“I’ve been all about inclusion [and] diversity ever since my day one. I’m a boy in beauty, it’s been diversity since the moment I came onto the scene,” he recently explained to ET.

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I laugh in the face of danger…. and just about everything else 😂🥴 – Photo – @tylerdub008 Teeth – @drsamsaleh Shirt – @asos Glowing skin – that good dic* Chest hair – genetic Hotel – Trivago

A post shared by 🌙Manny Gutierrez (@mannymua733) on Aug 11, 2019 at 12:18pm PDT

The makeup artist, YouTuber and now CEO of Lunar Beauty, opened up about the creative process behind his interstellar products to ET at BeautyconLA.

“For me, it hits me at nighttime. I’m such a nighttime creature, that’s why it’s [called] Lunar Beauty. I’m so inspired by the moon,” Manny shared. 

The new Moon Spell palette, inspired by his nocturnal ways, dropped earlier this month.

Lunar Beauty Moon Spell Color Palette
Lunar Beauty

Shop: Lunar Beauty Moon Spell Color Palette, $80


Dominique Cosmetics

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Pinks, purples, nudes… giving us all the cozy feels – will you be buying this set on October 11 at 10am PST? #SweaterWeather limited edition collection is $29 while supplies last

A post shared by Dominique Cosmetics (@dominiquecosmetics) on Oct 8, 2019 at 10:44am PDT

Christen Dominique, the Latina and Guyanese makeup artist, YouTuber and mom, founded Dominique Cosmetics in 2018. The brand took off after her first launch of the Latte Palette, which was sweetly inspired by her “ritual coffee that she shares with her mom and now with her fans, who start their day with her sharing their morning coffees and lifting each other up with positivity on their social channels,” her website explains.

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Who’s ready for a new @dominiquecosmetics DROP?!🤪🤩 Meet Celestial Storm, she’s out of this world!!! 12 new color changing shifting shades with velvet Matte creamy shades that blend and melt into one another so seamlessly. She’s ready for you are you ready for her🥳 😍Swipe to open her up!! Launching details coming soon! Makeup @makeupbygilly Hair @__oskie__ Photo @shotbyleo Make sure to check @dominiquecosmetics to stay updated #DominiqueCosmetics #CelestialStorm

A post shared by Christen Dominique🖤 (@christendominique) on Aug 26, 2019 at 10:01am PDT

Almost two years since its inception, Dominique Cosmetics has expanded to six eyeshadow palettes, including the stunning Celestial Storm Palette, several lip products and brushes.

Dominique Cosmetics Celestial Storm Palette
Sephora

Shop: Dominique Cosmetics Celestial Storm Palette, $44 at Sephora


Each product has been selected and reviewed by our editorial team; however, we may receive affiliate commissions from some links to the products on this page. Prices listed are subject to change by the retailer.

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